Yes, I know I normally write about urban development, but I am digressing today to talk about something that's very important to all right now.
Everyone knows by now how difficult the current economy is. We’ve all heard this may be the worst economic crisis since the Great Depression. We hear economic data and statistics being passed around on a daily basis, and listen to economists, politicians and businesspeople talk about our current state.
It’s time we end the economic crisis, folks. Yes, I said, “We”. We, the People, caused the crisis, and We, the People, need to end it. But wait! How did we cause the crisis? We, in the Southwest, California, and Florida, felt it was ok to pay too much for single-family homes. We, all over the nation, felt it was ok to borrow from this new-found value in homes we already owned, using loans that had dangerously-rising interest rates. We then panicked with skyrocketing gas prices.
Now, we’re continuing the crisis. Look around you: Home values are much more reasonable. Most of the risky loans have been foreclosed upon or are in the process of being modified. Gas prices not only returned to sane levels, but are now less than half what they were at the peak. Yet, the recession still exists.
The reason we are still in this boat is because people are afraid – people as individuals and people running companies. We hear about people being laid off from work, losing their homes, declaring bankruptcy, or being unable to purchase necessities. We also hear of companies collapsing, being purchased by other companies, or undertaking major cost-cutting to stay alive. We also hear many media reports of dire statistics and predictions.
On the other hand, there are many people who are holding on to their savings, whose careers are on the upswing, or are at least in the same state they were three years ago. The unemployment rate is still in the single digits, meaning more than nine of every ten people you meet or know still have their jobs, and will likely be just fine. There are also companies that have large stockpiles of cash for various reasons, or are hiring, or have greater profitability than ever.
Now What?
There is something we can all do: Spend money. I am not the foremost expert in economics, but I have learned enough to know that when money is spent, the economy grows, and when money is not spent, the economy shrinks.
Of course, the spending should be sensible, and proportionate to each person's ability. If you have been saving money to replace your refrigerator, and are holding out in case something goes wrong, replace the fridge. If you’ve been waiting for the right time to remodel the house, now’s the time. Take your family, significant other, or friend out to lunch or dinner. Donate to your preferred charity – many non-profits are struggling right now, too.
If you own or run a business, now is the time to expand. Start that new marketing campaign. Hire for that new position you’ve been contemplating. Expand your facility, or move to a new one. For businesses that have the means, expanding during down times usually means they will be better-poised to take advantage on an improving market. Henry Ford’s actions during the Great Depression are a fantastic example of this strategy. Businesses with cash on hand can also do great good by donating to charities right now.
By now, you’re asking, “What about the Government?” Everything the government is doing, from the $17 billion US automaker bailout to the $700 billion mortgage bailout, is meant to either encourage more spending (and lending, which enables companies to spend) or stop the bleeding for companies because the spending has stopped. So, follow the Government’s lead: Start spending money – rationally, of course.
Even a little bit of increased spending by each of us will result in more jobs, more raises, improved economic numbers, and an overall sense of optimism in the market, creating a “virtuous cycle”. We can break out of this economic slump, folks, if we all pull… Now!